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Press Release
Peakpublish acquires rights for an Indian bestseller 
Peakpublish has acquired the Indian Bestseller, ‘BPO-Sutra: True Stories from India’s call centres' by Sudhindra Mokhasi, from the author, to publish outside India. The book, which has been 30 months in the making, has been on the bestseller list in India since it's release in March 2009. It comprises a collection of stories covering the gamut of call centre life from Calls, Work, Home, Weekend and the insider Scam. The call stories range from rude, angry, funny, to downright bizarre incidents... Ever wondered what the Indian who answers your call really thinks about you? Now is the time to find out! Geraldine Rose, of Peakpublish says, "we are very fortunate to have acquired the rights to publish this topical and bestselling title from Sudhindra which provides an insight into the lives behind the call centre workers whilst at the same time being an entertaining read." Author Sudhindra Mokhasi commented..... "This is a very exciting milestone for me and my book. UK is the second largest market for the Indian call centre export industry. This book will provide the callers in UK an inside-out view into a call agents mind and life which in turn will provide a more meaningful perspective for future transactions". About Sudhindra Mokhasi Sudhindra Mokhasi is an author, columnist, award winning photographer and CEO of a technology firm. His fortnightly column is published in Deccan Chronicle in India and Asian Age in India and London. He was vice president with one of India’s leading IT- Business process outsourcing companies until 2007. Since then, he is the CEO of a technology firm which facilitates information management systems aimed at bridging the divides in Indian Society. He is an avid traveler and lives in Bengaluru, India with his wife Aparna. |
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